Colgate comes up with a first-of-its kind recyclable toothpaste tube
A large variety of products – ranging from personal care products to medicines and food – come in plastic tube packaging. Almost all these plastic tubes are non-recyclable and end up in our landfills and oceans. It is estimated that toothpaste alone accounts for an estimated 20 billion tubes annually around the world.
Thankfully, Colgate has just come up with a first-of-its kind recyclable toothpaste tube that sets a new standard in the industry.
The Association of Plastic Recyclers (APR) last week announced its recognition of the new tube, which makes the design the first oral care or personal care tube to earn APR recognition for recyclability – an essential step in bringing it to the public.
“Building a future to smile about means finding new packaging solutions that are better for the planet, but until now there hasn’t been a way to make toothpaste tubes part of the recycling stream,” said Justin Skala, Executive Vice President, Chief Growth and Strategy Officer for Colgate-Palmolive.
“Once we’ve proven the new tube with consumers, we intend to offer the technology to the makers of plastic tubes for all kinds of products,” he added. “By encouraging others to use this technology, we can have an even bigger impact and increase the long-term market viability of this solution.”