World famous candy company Mars just committed over $1 billion towards sustainable sourcing
Confectionery giant Mars, that is world famous for producing choco-delights like M&Ms, Snickers and Milky Way, just pledged over $1 billion towards ethical and sustainable sourcing of their cocoa supplies. The company hopes to achieve its responsible sourcing goals by 2025.
Already, about 50% of the company’s supplies is certified by various conservationist and ethics organizations, but with certification being criticized for its lack of efficiency, Mars plans on working with independent authorities to ensure that all of their products are sourced without causing or contributing to deforestation, child labor, environmental degradation, or worker exploitation.
“The cocoa supply chain as it works today is broken,” John Ament, the company’s global vice president of cocoa, told Reuters. “It’s time to recognize this and to build a new model and a new approach that focuses on putting the smallholder at the center.”